ViewMedia Partners With Intelsat To Boost Television’s Entertainment Offerings In Sub-Saharan Africa
By Godson Umejiego, Bureau Chief, The Americas
Operator of one of the world’s largest integrated satellite and terrestrial networks, Intelsat has renewed its agreement with ViewMedia, a global media service provider providing a Free-to-Air (FTA) TV platform for Sub-Saharan Africa. This renewal, leveraging the Intelsat 20 (IS-20) video neighborhood and Africa’s premier DTH community, aims to bolster ViewMedia’s business in the region by expanding its entertainment offerings and attracting new channels.
Intelsat will collaborate closely with ViewMedia throughout 2025 to develop new relationships with organizations including those that handle regional audience measurement databases. This partnership will be instrumental in enhancing the variety of channels available and creating new opportunities for ad-revenue generation.
“Our goal is to support ViewMedia in providing a diverse range of entertainment channels that cater to the interests of viewers in Sub-Saharan Africa while encouraging their own growth,” said RVP of the EMEA region for Intelsat Rhys Morgan, .
The renewed service will be used across Nigeria and Sub-Saharan Africa, ensuring that ViewMedia’s audience continues to enjoy high-quality entertainment content. This initiative underscores Intelsat’s commitment to delivering exceptional viewing experiences and fostering the development of the regional media landscape.
