Fixx Nutrition Enters Ninth Year On Track For Further Global Expansion And More Elite Sporting Partnerships
By Julius Ewudo, Cyber Era NG ASEAN Region Representative
From its beginnings as a local Gold Coast innovator to becoming a fixture in the locker rooms of the English Premier League, Fixx Nutrition celebrates nine years of disrupting the endurance sports market.
As the brand enters 2026, it marks a significant milestone with a formal expansion into the United States and United Kingdom markets and the appointment of professional athlete and nutritionist Dani De Francesco to its in-house team.
The Australian-owned company has evolved into a global powerhouse, with its science-backed, gut-friendly range now utilised by international cricketers, world-class cyclists, and marathon runners across the globe.
This growth has been driven by the brand’s “function over flavour” philosophy and its unique neuro-muscular approach to performance.
“Securing the Gold Coast Marathon as our hometown partner was a pivotal moment, but seeing our products used on the world stage – from the EPL (English Premier League) to the IPL (Indian Premier League) – is truly humbling,” says Michelle Buchegger, Co-founder of Fixx Nutrition.
“As we head into our tenth year, our focus remains on the community. We are grounding our operations to ensure we can support the massive demand we’re seeing in the Northern Hemisphere.”
The 2026 strategy is further bolstered by the appointment of Dani De Francesco.
As both a professional athlete and a qualified nutritionist, De Francesco will lead the brand’s technical education and product refinement.
“We have always been a brand that is ‘athlete-tested,'” says Co-founder Jan Buchegger.
“Our products like Fuel X and CrampFix aren’t just designed in a lab; they are refined through thousands of kilometres of feedback. We prioritise natural, plant-based ingredients because we believe athletes shouldn’t have to compromise their health for a personal best. With the addition of Dani to our team, we are doubling down on that commitment to clinical and athletic excellence.”
As Fixx Nutrition eyes a packed 2026 calendar supporting athletes in events as diverse as the Gold Coast Marathon to Ultra Trail events, the brand remains dedicated to its founding mission; providing all-natural, highly functional fuel that eliminates the “bonk” and stops cramps in their tracks.
