By Cyber Era NG Correspondent
Companies that offer services through active telemarketing must, from next year, use code 0303. This is what establishes the Operating Procedure for Assigning Numbering Resources approved by the National Telecommunications Agency (Anatel) Friday, December 10, through Act nº 10.413 , published in the Official Gazette of the Union. The standardized use of this numbering will be an important tool for the consumer in the identification of telemarketing calls.
As per the regulator, the deadline for implementing the rules established in the Procedure is 90 days for mobile telephony providers and 180 days for fixed telephony operators. Active telemarketing, it is worth clarifying, is the practice of offering products or services through phone calls or messages, previously recorded or not.
The 0303 code will be for exclusive and mandatory use for active telemarketing activities and the telecommunications networks must allow the clear identification, on the user’s device display, of this number. In addition, operators must perform preventive blocking of calls originated from active telemarketing at the request of the consumer.
Another innovation brought about by the Procedure concerns the responsibility of providers for the proper use of numbering resources: it is up to them to employ the technological means necessary to curb their use outside the rules established by the Agency. With this, Anatel hopes to open yet another front in the fight against the indiscriminate use of telecommunications networks for the unwanted offer of products and services.
The approval of the Operating Procedure for Allocation of Numbering Resources took place after a public consultation process – carried out between August and September this year – in which nearly 100 contributions were received from consumers, companies and associations of consumer protection and the telecommunications sector.
