CONSUMER HORIZON

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SKT Slashes Prices With online-only Plans

SK Telecom (SKT) followed South Korean rivals in cutting tariffs, introducing online-only mobile price plans offering 5G and LTE customers about a 30 per cent discount on existing fees. Six contract-free tariffs are set to be launched on 15 January: in a statement, SKT explained the move is a response to consumers’ preference for non-face-to-face channels, enabling it to reduce distribution and marketing expenses, and pass the savings to customers. Head of SKT’s marketing group, Han Myung-jin said the operator will focus on introducing “diverse types of new mobile plans...
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