By Andy Fry
UK media measurement service BARB has released data which shows that the number of UK
homes accessing an SVOD service slipped slightly in Q4 2022. Altogether, 19.42 million UK
homes (67.7%) had access to such a service. This equates to a 0.6 per cent decrease from 19.54
million in Q3 2022.
Drilling down, the performance varied across platforms, with Netflix and NOW both
experiencing quarterly drops in UK homes. Netflix, the market leader, saw a 0.7 per cent drop
to 17.5m homes while Sky’s streaming service NOW slipped by 7.6 per cent to 1.88m.
Amazon Prime Video, number two in the UK, achieved a slight increase of +0.1 per cent from
13.11 million in Q3 2022 – and now stands at 13.12m. The big winners in percentage terms
were Apple TV+, up 21 per cent to 1.69 million, and Disney+, up 4.3 per cent to 7.28m.
Netflix’s decline came despite the fact that it ended the year with strong performing titles
including Wednesday and Glass Onion: A Knives Out Mystery.
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