Airtel Africa Inks Multi-year Strategic Partnership With Xtelify, Airtel India’s Digital Arm
Xtelify is pioneering digital capabilities to accelerate Airtel Africa’s digital transformations
By Ron Chen, Bureau Chief, Asia
A fully owned subsidiary of Bharti Airtel housing all of Airtel’s digital assets and capabilities, Xtelify launched an AI-powered, future-ready software platform that will help telcos all around the world rid themselves of underlying complexity, focus on the customer, helping improve experience, lower churn and raise ARPU.
This is according to a press statement e-signed by the Vice-President Communications & CSR at Airtel Africa, Emeka Oparah.
As per the Airtel statement, addressing every layer of the telecom value chain, the solution comes with a converged data engine for AI-led insights and intelligence at scale, a workforce platform for real time task streamlining and an experience platform for managing every element of the customer journey for a telco.
Xtelify signed a multi-year, multi-million-dollar partnership with Airtel Africa, as part of which
Xtelify will provide its software platforms, including ‘data engine’, ‘work’ and ‘IQ’. Deploying
Xtelify’s ‘data engine’ and ‘work’ platforms will empower Airtel Africa’s 150,000-strong field team across 14 countries with market insights for micro-targeted strategies and unlock critical use cases such as spam and fraud protection for its customers across Africa. Xtelify IQ will enable secure, real-time, omnichannel customer engagement, enhancing both service quality and customer experience.
Airtel Africa’s group chief information officer, Jacques Barkhuizen said, “This partnership
marks a transformative leap in our mission to build Africa’s digital future. By harnessing Airtel’s AI platforms that have proven scale in India, we’re not only simplifying our operations but also
accelerating hyper-personalised experiences for our customers. In addition, this is Airtel leveraging Airtel – a powerful synergy that will drive sustainable growth, innovation and unmatched value across our 14 African markets.”
Chief Business Officer – Global Business, Bharti Airtel, Binod Srivastava said, “We are thrilled
to partner with Airtel Africa. By combining our innovative Xtelify platform with Airtel Africa’s vision, we will drive their digital transformation and address industry’s most complex challenges like fighting spam and fraud to ensure utmost customer protection. We look forward to a lasting partnership, working together to set new benchmarks for the industry.”
Xtelify also launched a sovereign, telco-grade cloud platform – ‘Airtel Cloud’. Tailored to handle
140 crore1 transactions per minute for Airtel’s own use in India, this sovereign Cloud platform is now being extended to meet the ever-evolving needs of businesses in India. Hosted on next-gen sustainable data centres, with Gen-AI based provisioning and managed by 300 certified cloud experts, the highly secure and reliable Airtel Cloud offers IaaS, PaaS and advanced connectivity and guarantees secure migration, effortless scaling, lower costs and no vendor lock-ins.
