By Stuart Thomson
Danish service provider Nuuday, which operates consumer-facing services under the YouSee brand, is tapping metadata specialist Simply. to improve its TV offering.
YouSee has entered a multi-year deal with metadata leader Simply.TV to provide the dataset to power universal search across linear and streaming services.
Simply.TV said its advanced metadata would help YouSee to strengthen its platform both in terms of visuals, recommendations via keywords, extensive sports data, accurate data via direct and constant ingestion of broadcaster data and a fully normalized ID space bringing all services together.
“To deliver a best-in-class tv experience all around, metadata across both streaming and linear cannot be ignored. It is through metadata that our customers consume our TV service and identify themselves with the YouSee brand. With Simply.TV, we have found a highly flexible metadata partner, with whom we can scale and grow. That gears us for both advanced content discovery experience as well as a universal service across linear and streaming,” said senior director, content operations at YouSee, Jannie Marie Kaarsberg.
COO at Simply.TV, Daniel Rühmann said: “Signing a multiyear deal with YouSee strongly shows that the biggest telcos and pay-TV operators are starting to see metadata as a strategic asset for their ability to compete with the global streaming services. Enabling TV operators to become a hub by indexing and enriching metadata cross linear and streaming will help them to unlock new revenue streams.”
