By Emmanuel Oluebube, Bureau Chief, United Kingdom and Julius Ewudo, Cyber Era NG ASEAN Region Representative
A UK leader in environmental and energy monitoring, Synetica has appointed Melbourne-based Blue IoT as its partner and distributor in Australia. This partnership strengthens Synetica’s global expansion and connects its technology with one of the world’s fastest-growing smart building markets.
Blue IoT will sell, support, and integrate Synetica’s full product line locally, giving Australian clients access to faster delivery, tailored integration, and strong technical expertise. Synetica’s enLink range of LoRaWAN® devices is globally recognised for precision in monitoring air quality, environmental conditions, and energy performance helping organisations enhance comfort, efficiency, and sustainability. www.synetica.net
Blue IoT’s Encompass Blue platform, which combines predictive maintenance, analytics, and ESG reporting, will integrate Synetica’s sensors to deliver seamless, real-time insights. Together, the companies will provide advanced monitoring and control solutions that optimise building performance while supporting ESG and sustainability goals.
“This agreement is a major milestone for Synetica,” said Sean Williams, Director. “Blue IoT’s expertise makes them the ideal partner for Australia.”
Founder and Chief Innovation Officer at Blue IoT, Bob Sharon added: “Synetica’s WELL certified sensors perfectly complement Encompass Blue, enabling smarter, greener buildings.”
The partnership will debut at ARBS Queensland 2025 (27–28 August, Brisbane), where Synetica and Blue IoT will co-sponsor the event. Live demonstrations at the Blue IoT stand will showcase Synetica’s sensors integrated with Encompass Blue, visualising air quality and energy data in real time.
