FINTECH

Market Pay Strengthens Its Contactless Payment Expertise With The Acquisition Of Dejamobile

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By Sarah Clark

Market Pay, the European and omnichannel payment platform, has announced the acquisition of Dejamobile, a French fintech leader in mobile and connected equipment payment solutions. Dejamobile becomes a subsidiary of Market Pay

Dejamobile develops digital transaction software solutions targeting the payment, transport and retail industries. Its white-labelled solutions are marketed globally to merchants, banks, fintechs and merchant service providers. Certified according to market standards, Dejamobile solutions enable them to offer innovative and certified digital payment solutions based on the latest technologies (NFC, HCE, Token, QR Code).

Market Pay and Dejamobile have already successfully partnered pre-acquisition by developing PayWish, an innovative service for mobile purchasing experiences through a contactless payment application on Android smartphones and tablets.

This investment allows Market Pay to onboard integrate a leading, mobile transaction technology offering with substantial adoption potential, to further strengthen Market Pay’s international footprint in the payments industry.

Dejamobile’s market leading expertise in both digital and contactless payments complements the full range of in-store and e-commerce payment services already offered by Market Pay. The Dejamobile team, made up of developers and engineers, will support and strengthen Market Pay’s R&D teams.

This deal is the second acquisition for Market Pay this month, following the acquisition of the Acoustic Payment platform. These developments represent part of an ambitious growth plan for Market Pay following AnaCap’s acquisition of a majority stake in April 2021.

CEO and co-founder of Dejamobile, Houssem Assadi commented: “Dejamobile’s founders and employees are excited to join Market Pay to build a leading fintech on an international scale. The range of innovative solutions developed by Dejamobile since 2012, as well as its ecosystem of customers and partners, provides Market Pay with new assets in its ambitious development project. The synergy created by the integration of Dejamobile within Market Pay will accelerate Market Pay’s rate of development and will benefit all our customers and partners.”

CEO of Market Pay, Frédéric Mazurier,commented: “Dejamobile is a strategic acquisition for Market Pay. It strengthens our technological expertise as well as our strategic positioning in our various markets while also accelerating the ability to expand Market Pay’s international footprint.

“The Dejamobile team, which has already developed innovative solutions partnering with us, will become core to Market Pay’s R&D processes on all mobile payment related activities. Following the Acoustic Payment investment, this additional acquisition further demonstrates our desire to rapidly grow the business and internationalise.”

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