The “Danone S.A. – Digital Transformation Strategies” report has been added to ResearchAndMarkets.com’s offering.
This report provides insight into Danone’s tech activities, including its digital transformation strategies, its innovation programmes, its technology initiatives, its estimated ICT budget, and its major ICT contracts.
Danone SA (Danone) is a manufacturer of dairy and nutritional products. Its portfolio includes yogurt, fermented dairy products, dairy specialties, plant-based nutritional cooking products and beverages, and specialized food for babies and elderly people. Danone also offers packaged water, and flavored and vitamin-enriched water
The company markets its products under the Danone, Activia, Evian, Volvic, Aqua, Gallia, Actimel, Nutricia, and Bledina brand names. Danone distributes its products through retail chains, traditional market outlets and specialized distribution channels, including hospitals, clinics and pharmacies. The company’s operations are spread across the Americas, the Middle East, Africa, Europe, and Asia-Pacific.
In November 2022, Social Nest Foundation, a global platform for entrepreneurs and impact investors, and Danone launched Scale the Impact, an accelerator program for start-ups with social and environmental impact. The programme aims to create growth and business opportunities for impact start-ups and help them include B Corp values in their management models. The three-month programme provides selected entrepreneurs with opportunities to secure funding, receive training, and connect with investors.
In September 2022, Danone has selected Barcelona to launch its technology and data analytics hub, which works on innovation and digitalization projects. The company aims to have an initial team of 35 professionals with technology and data analytics expertise for accelerating the digital transformation of its business operations. This is its fifth technology hub, complementing its existing hubs in France, Mexico, Poland, and Malaysia.
Scope
Danone uses data analytics to improve supply chain management and operations at its factories. The company follows a data-driven approach to ensure product availability, optimize stock levels, and lower waste across its supply chains. It also uses data captured by equipment sensors to improve operations and streamline maintenance works at its plants
To accelerate the development and launch of healthy, functional plant-based food products, Danone is using AI to identify plant-based compounds that positively impact human health. Danone intends to widen its plant-based product portfolio and develop a new category of plant-based ingredients. Danone also uses AI to identify the impact of marketing campaigns on consumption trends and increase production as and when the demand for products peak
Danone has been allocating more funds to e-commerce and online marketing considering the acceleration of e-commerce sales in the recent past. The company is making efforts to improve the rankings of its websites on search engines and to better engage with consumers through rich storytelling campaigns. It is also offering digital coupons and offers to attract online shoppers
Key Topics Covered:
Overview
Brief information about the company, its business divisions and its financials
Digital Transformation Strategy
A summary of key digital strategies/implementation efforts of the company
Accelerators, Incubators, and Other Innovation Programmes
Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
Technology Focus
Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
Technology Initiatives
Discussion about all the technology introductions partnerships the company has entered
Partnership and Investment Network Map
A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
ICT Budget and Contracts
The company’s ICT budget segregated into hardware, software, and managed IT services
Key Executives
Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers
Source: GlobalData
