By Jonathan Easton
Spain’s LaLiga has agreed to sell a 10 per cent share of its business to private equity firm CVC Capital Partners.
CVC will invest €2.7 billion(US$3.18billion) into the league as a part of a programme that the organisations have dubbed ‘Boost LaLiga’. The deal values LaLiga at €24.25 billion, and was approved unanimously today by the league’s Executive Committee (Comisión Delegada).
The league said that 90% of the proposed investment will go to clubs, with €100 million going towards women’s football, semi-professional and non-professional football under the guidance of the Royal Spanish Football Federation and the Higher Sports Council.
While the deal will bring a much-needed cash injection into Spanish football which was heavily impacted by the Covid-19 pandemic, LaLiga will keep its sports responsibilities as well as the organisation and management of audiovisual rights sales.
The league said: “The objective of this agreement is to lead the transformation that the entertainment world is experiencing and to maximise all the growth opportunities that the clubs have to develop a new business model that allows them to diversify and intensify income generation and marketing models.”
