By Jonathan Easton
CTV marketing platform and agency Allroll has announced a partnership with OTT app development, video content distribution and monetisation company Vlogbox to launch a new marketplace for channel owners.
The companies said that this will create a full-value marketplace for channel owners, while allowing Vlogbox to widen its advertising opportunities while providing customers with “basic tips on organic promotion, PR activities, and YouTube shares”.
The partnership will enable VlogBox to build a marketing ecosystem for CTV channel owners. The company also said that content creators will benefit from free and custom app development and monetisation services.
Allroll meanwhile will receive exclusive access to a number of apps, which will present it with an opportunity to grow its advertising capabilities, as well as increase brand awareness around its services.
CEO of VlogBox, Nick Platonenko said: “We are excited to partner with Allroll as our internal research has shown that there is a necessity for channel owners to grow viewership in the CTV marketplace. At VlogBox, we are putting together OTT app development and content distribution with monetization solutions for channel owners, and Allroll’s advertising capabilities are exactly what our clients need for further advancement.”
CEO of Allroll, Alex Zakrevsky said: “Our purpose has always been to help talented OTT channel and app owners promote their content. We believe that combining our efforts with VlogBox will instantly scale-up their potential opportunities, as well as help both companies grow and prosper.” https://www.digitaltveurope.com
