By Mike Robuck
Bloomberg reported social media company Snap tallied more than 3 million subscribers for its Snapchat+ premium service, driven in part by the addition of a chatbot called My AI in February.
The news agency noted the US$3.99 per month subscription service has garnered 1 million paying customers over the past 11 weeks.
Snap’s My AI chatbot is based on a customised version of OpenAI’s GPT technology.
The company stated on its website Snapchat+ subscribers have sent nearly 2 million chat messages per day since the AI feature was introduced.
TechCrunch reported Snap April 19 announced US operator Verizon will give its customers the option to buy the Snapchat+ service through its online subscription store.
Snap also stated on its website it is making the My AI feature available to the entire Snapchat community for free.
It launched Snapchat+ in the US in June 2022 in the face of flagging revenue and profit.
Twitter and Meta Platforms have also deployed subscription services.
