By Jonathan Easton
Top-flight Spanish football league LaLiga has announced a new global partnership with Snapchat.
The deal, targeted towards Snapchat’s largely teenage userbase, will see LaLiga offer a dedicated weekly programme LaLiga Show Time. This will present a range of highlights, archive footage and behind-the-scenes content.
The LaLiga Snap Star account will post regular content on a daily basis, while Snapchat users will have access to LaLiga-themed augmented reality lenses and stickers.
Digital strategy director of LaLiga, Alfredo Bermejo said: “This agreement is a step forward for LaLiga in its strategy of digitalization and reaching young audiences, as well as a reinforcement of our work on social media. Among the major European leagues, we are leaders with the most followers on social media, as we currently have more than 164 million, a record figure. The Snap ecosystem tools also allow us to offer quality LaLiga content to younger fans.”
International sports partnerships, Snap Inc. Alejandro Arenas said, “We are so thrilled to partner with LaLiga, one of the world’s most important sports leagues, and to be able to offer premium football content to Snapchatters across the globe. This is Snap’s very first partnership with a major European league and the beginning of a new way for football fans to experience their sport, whether that’s watching match highlights, playing with and sharing immersive football AR experiences, or kitting out their Bitmoji in their favourite team’s kit.”
