By Stuart Thomson
Technology outfits Veset and Ad Insertion Platform are teaming up to provide an integrated multiscreen ad insertion system for broadcasters, rightsholders and content owners.
The pair say that the integrated solution will help video providers to originate and monetize linear channels, while presenting enhanced graphics and elevating viewer interactivity and personalization.
Veset’s all-in-one playout platforms allow for the creation and scheduling of professional linear channels in the cloud. Channels can be distributed to multiple platforms, including traditional broadcast, over-the-top and social media channels.
AIP’s DAIConnect SSAI platform manages server-side-ad-insertions for live and on-demand content. It enables dynamic and personalized insertion of video advertising via HLS and MPEG-DASH protocols.
The pair said that with the integrated solution, video content owners can originate professional linear channels and dynamically insert targeted server-side ads.
CEO, Ad Insertion Platform, Laurent Potesta said: “FAST channels represent a huge opportunity for video providers to quickly launch ad-supported content across multiple platforms. Launching fast is key to tapping into the consumer appetite for free content, yet at the same time it is important to launch professional-looking services while adhering to SCTE and other important guidelines. This is why the combination of best-of-breed, cloud-based playout and cloud-based SSAI solutions makes creative and financial sense for everyone.”
CEO, Veset, Igor Krol said: “We’re making it easy for broadcasters and content owners to create a seamless, sophisticated workflow for originating and monetizing their linear and streaming channels. They can source these same services from separate companies who might specialize in only one or two phases of the workflow, or they can make one call to us, experts in the end-to-end process.”
