India’s First Tech Integrated Ayurverda Startup, Recognised By INSEAD Abu Dhabi


By Ron Chen, Senior Correspondent ASEAN Region

One of the world’s leading business schools, INSEAD organised a unique live case study on India’s first tech integrated Ayurveda Startup, NirogStreet, at its Middle East campus in Abu Dhabi Campus.

NirogStreet is one of the world’s fastest-growing technology-led Ayurveda doctor platforms, offering seamless services to over 50,000 doctors on its peer-to-peer learning, electronic health record, and B2B e-commerce platform, with a focus on the strategic deployment of technology. In January 2022, the platform raised US$5 million in its pre-series B round, led by CE-Ventures, the corporate venture capital platform of Crescent Enterprises.

For the live case study exercise, INSEAD Abu Dhabi formed six different groups of 31 Executive MBA students. The students, under the guidance of Professor of Strategy at INSEAD, Guoli Chen were presented with the case and relevant background information and asked to draft and discuss disruptive strategies for NirogStreet’s growth trajectory, with a special emphasis on bringing a MENA perspective to the business. The students then presented their ideas to a judging panel, which included Partner at Jungle Venture and former Cofounder at Droom Rishab Malik, Chief Strategy Officer at NirogStreet Ashutosh Sinha, Professor of Strategy at INSEAD SingaporeJuan M, Deputy CEO and Head of Investments at Crescent Enterprises Tushar Singhvi, and VP of CE-Ventures, Sudarshan Pareek.

Founder & CEO, NirogStreet Ram N Kumar remarked, “We are aggressively moving towards our vision of becoming the world’s best global Ayurveda tech brand crafted in India for the world. Interacting with young, industry veterans and talents from across the globe opens new perspective for us. It is an honour to have NirogStreet story as a case study at INSEAD Abu Dhabi.”

Professor of Strategy at INSEAD Singapore Guoli Chen said, “NirogStreet is taking connected healthcare in Ayurveda to next level by enabling a unique ecosystem with an emphasis on transparency and trust, and offering practitioner-patient centric solutions in the new informed world. The impeccable business model and growth story of this startup got our attention as we saw huge potential in this as a case study at INSEAD and a live learning platform for our bright students.”

Deputy CEO and Head of Investments at Crescent Enterprises, Tushar Singhvi shared, “We are proud by the global recognition that NirogStreet’s business model is receiving. The platform is growing quickly and strategically, and we are eager to keep the momentum up. INSEAD’s Live Strategy Track and Case Study is an exceptional example of the continuous innovative spirit we must embody to grow within the startup ecosystem.”

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