Eleven Restructures Management Following MyCujoo Acquisition


By Stuart Thomson

Sports broadcaster Eleven has restructured its leadership team as part of preparation to expand its offering in 2021.

The executive team from streaming service MyCujoo, which Eleven acquired in November last year, has now been formally incorporated into the parent company’s management group.

MyCujoo co-founder and CEO Pedro Presa joins the Eleven board and leadership team as the group chief direct to consumer officer. MyCujoo co-founder and COO Joao Presa will become Eleven Group chief technology and product officer, while MyCujoo’s chief commercial officer Michiel Hofstee has been appointed group chief revenue officer.

Finance director for Eleven’s parent company Aser Ventures, Philip Nash will expand his role to become Eleven’s group chief finance officer.

Marketing and sports industry expert Julian Pate will meanwhile join the Eleven team on a permanent basis as group chief marketing officer.

Eleven is also set to announce the appointment of two new roles shortly: a group chief content officer and a group chief strategy officer.

Danny Menken will continue to lead the group’s business development operations as group chief business development officer. Anouk Mertens will continue to oversee all markets and business operations as COO, while Guillaume Collard will continue to oversee all rights acquisitions globally, with the new group-wide title of chief rights acquisitions officer. Collard will carry out this role alongside his responsibilities as MD for Belgium and Luxembourg.

The restructure follows Eleven’s confirmation earlier of the appointment of Michael Sun as the new managing director for Taiwan and Giovanni Zurleni as MD for Italy.

Eleven CEO, Luis Vicente said: “Our management restructure sees us welcome industry leading executives to the Eleven team and gives us the framework we need to deliver on our Eleven 2.0 strategy and plans for a new global platform this year. We’re very excited about what’s ahead and we’re looking forward to serving more fans than ever with the best live sport and entertainment in 2021.”

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