By Jonathan Easton
Sky-owned OTT business Now TV has announced the hiring of Jamie Schwartz as director of brand, marketing and merchandising.
Schwartz, who previously held senior positions at The Weinstein Company, Momentum Pictures and AMV BBDO, joins from Universal Pictures International where he served as EVP of marketing for Focus Features. In that position he was responsible for devising and implementing theatrical film release plans, international marketing strategy and campaigns, PVOD/VOD release strategy, and creative development.
At Now TV, the exec will report into managing director Marina Storti and be responsible for core brand development and guardianship, marketing strategy and campaigns, media planning, along with PR, social, editorial and in-product merchandising.
Marina Storti said: “After learning that Jamie had studied Archaeology at University because of his love of Indiana Jones movies, it was clear to us that Jamie shares our passion for brilliant content. With over 20 years’ marketing experience in the entertainment industry, his talent, knowledge and enthusiasm will help us take Now TV to new heights as we bring the world’s best entertainment, cinema and sport to more and more customers.”
Jamie Schwartz said: “I am delighted to be joining Now TV. As films move from screen to stream, I’m excited to do the same.” https://www.digitaltveurope.com