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Global App Spending Grew 35% To Hit US$407M On Christmas: Report

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Consumers around the globe spent an estimated US$407.6 million across Apple’s App Store and Google Play on Christmas, a year-over-year growth of nearly 35 per cent per cent from approximately US$303 million in 2019, according to a new report by data analytics firm Sensor Tower.

Between the two platforms, Apple’s App Store captured the bulk of the spending at US$278.6 million, while Google Play saw US$129 million in revenue, said the report.

This is in line with the massive growth in worldwide spending on mobile apps and games in 2020 which passed US$100 billion in a single year for the first time ever in November.

India’s telecom sector, in the efforts of enabling policies including more quantum of the spectrum, is set to establish new benchmarks in the next-generation network deployments and service delivery.

The majority of the holiday spending was on mobile games, which climbed 27 per cent from US$232.4 million on Christmas 2019 to US$295.6 million this year, said the report.

Tencent’s Honor of Kings was the category leader with approximately US$10.7 million in consumer spending, up 205.7 per cent year-over-year from US$3.5 million on the same day in 2019.

Consumers spent US$112 million on non-game apps this Christmas, up 59 per cent from US$70.5 million in the previous year, Stephanie Chan, Mobile Insights Strategist at Sensor Tower, wrote in a blog post.

Compared to last Christmas, non-game apps saw 4.2 percentage points more total spending.

The category that generated the most revenue outside of games on both Apple’s App Store and Google’s platform was entertainment.

While on the App Store, entertainment apps reached US$19.3 million, on Google Play, the category generated US$4.3 million.https://telecom.economictimes.indiatimes.com

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