UAE Music Lovers Speak Out: Why Being Local Matters To Them


By Ron Chen, Correspondent ASEAN Region

Digital Media Services(DMS) has announced the 2nd installment of the “Why it matters to be Local” study conducted by Choueiri Group’s Data team in collaboration with @Anghami.

The insights gathered will focus on Anghami’s UAE listeners and their love for the music streaming platform.

As a melting pot of cultural diversity, the UAE’s ethnically varied population makes for a unique market in the region, where brands often struggle to build a strong emotional connection with their audience. The music industry, just like many others has also been striving hard to find its sweet spot (between local and global).

Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. Today, the Company extends a premium portfolio of online / mobile offerings, which reach 140 million Unique Browsers, generate 1.2 Billion Page Views and serve over 3.8 billion ad impressions per month. Aligned with Choueiri Group’s commitment to and focus on digital, DMS received a brand makeover in April 2017, which expresses its unique strength as the true voice of independent publishers. DMS is headquartered in Dubai, with presence in key regional markets.

For more insights, click on the link to download the full report.

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