Half Of Spanish Internet Users Now Subscriber To Online Video


Stuart Thomson

Half of Spanish internet-connected homes are now consuming subscription online video services, according to data released by regulator the CNMC.

Percentage of Spanish homes subscribing to online pay video services in June

According to the data, half of homes were consuming pay services at the half-year point, up 33 per cent in one year.

The number of homes paying for online video rose to 49.1 per cent at the end of June, up from 37.1 per cent at the end of June 2019. The shift represented a significant acceleration in use year-on-year, with the June 2018 figure standing at 33.7 per cent.

The CNMC added the caveat that this data, taken from its household panel, referred to a period when online video use had increased due to the impact of the COVID-19 pandemic.

The latest data from the research panel also saw use of TVs to access the internet rise from16.5 per cent to 22.5 per cent. Mobile phones remain the major access device, however, with 90.4 per cent of Spaniards using these to connect to the web, followed by laptops, used by 53.5 per cent, tablets, used by 35.2 per cent and desktops uses by 33.4 per cent.

Some 29.5 per cent of smartphone users used their device to watch online video, according to the data. The most common use of smartphones was for online messaging, used by 82.9 per cent of smartphone owners daily, followed by social networks, used by 46.8 per cent and email, used by 37.6 per cent.

Voice assistants made an appearance in the list of devices used to connect for the first time, used by 1.2 per cent of Spaniards to connect to the web.

The CNMC’s data also showed that use of online video-calling had doubled in the year to June, with 27.3 per cent using online video calling apps every day or almost every day, up from 14.6 per cent last year.

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