Federal Court Finds Coles Misled Consumers In ‘Down Down’ Pricing Case
By Julius Ewudo, Cyber Era NG ASEAN Region Representative GMP Law welcomes the decision of the Federal Court of Australia finding that Coles Supermarkets Australia Pty Ltd engaged in false or misleading conduct in relation to its 'Down Down' pricing promotions, in proceedings brought by the Australian Competition and Consumer Commission (ACCC). The Court found that Coles advertised "Down Down" discounts on products whose prices had first been temporarily increased before being reduced. In many cases, the promotional price was no lower than the previous regular price and, in some...
