FEATURESTECHNOLOGY

Samsung Further Develops Bixby, Introducing A New Language And Setting A Foundation For Future Growth

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By Godson Umejiego, Bureau Chief, The Americas

Samsung Electronics Co., Ltd. has announced that Bixby and its Artificial Intelligence (AI) voice assistant, now supports Latin American Spanish as a language option. Latin American Spanish speaking Bixby users around the world now have the option to interact with their Samsung Galaxy devices in their local language, as Brazilian Portuguese was previously the only Latin American language supported by Bixby.

“When Samsung launched Bixby nearly five years ago, we committed to continue improving this intelligent platform with new technologies and key partners that enable more experiences,” said EVP and Head of the Artificial Intelligence Team at the Mobile eXperience Business, Samsung Electronics, Young Jip Kim. “We are proud to bring Bixby to the millions of people who speak Latin American Spanish, joining the more than 200 million¹ people already using Bixby from nearly 400 million² devices worldwide.”

Benefits of Bixby, Now Available in Latin American Spanish

Bixby is a powerful, intelligent voice assistant that helps Samsung Galaxy users navigate their devices and organize their lives, just like a real-world personal assistant. It can help launch apps and settings, remember appointments and tasks, and generally reduce everyday hassles. Bixby can even communicate with others by answering calls, composing messages and more.

Intelligence depends on the ability to understand and engage with commands, regardless of phrasing. Until now, South and Latin American users had to use European Spanish with Bixby. The new support for Latin American Spanish will let them use local dialects, accents and nuances for more natural interactions with their device.

Latin American Spanish support means even more Samsung Galaxy users can now rely on Bixby’s intelligence and convenience, particularly in the United States, the second largest Spanish-speaking country and the region with the most Bixby users.

What Is Next for Bixby

Bixby has grown immensely in the past few years, as registered users more than doubled, surpassing 200 million in 2022.

At the recent Samsung Developer Conference 2022 in San Francisco, Samsung outlined other recent developments, including new Smart Home features. As users expand their connected ecosystems, Bixby’s voice control and seamless integration with devices will play an important role in monitoring and managing every room of the home.

Latin American Spanish for Bixby is available today for select Samsung Galaxy models including the Galaxy S22, Galaxy S21, Galaxy Z Flip4 and Galaxy Z Fold4 after going through a software update. Support for additional devices will roll out soon, including Galaxy S20 and Z Flip3 in December, with further expansion planned for early 2023.

Samsung Expands Game Streaming to Millions More Devices with over 2500 Games, Holiday Bundles, Backwards Compatibility and 4K

Talking Points

Antstream Arcade and Blacknut will join Xbox, Amazon Luna, NVIDIA GeForce NOW and Utomik to bring more games to Samsung Smart TVs in 2023.

New holiday bundle makes game streaming on 2022 TV models easier than ever before with Samsung Gaming Hub, no console required.

Within a few weeks, Samsung Smart TVs will be the first TVs to natively stream games in 4K from the RTX 3080 membership class of GeForce NOW, NVIDIA’s high-performance game streaming service.

Samsung Electronics Co., Ltd. announced exciting new ways for players to experience game streaming with the addition of new gaming partners, new gaming bundle offers, the introduction of game streaming to select Samsung 2021 TV models and 4K, further delivering on its promise of bringing the future of gaming to consumers.

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