By Kavit Majithia
US cloud platform vendor NetNumber split its business into two divisions, separating data services and software in response to changing market landscapes and the evolution of each segment’s independent portfolios.
The move follows the completion of an acquisition of NetNumber by private equity company Abry Partners for an undisclosed sum.
NetNumber stated the spin out creates “two new powerful companies”, respectively dubbed NetNumber Global Data Services and Titanium Software. It added Abry Partners backing will help boost its client portfolio, as it targets partnerships with enterprises and communications services providers.
Global Data Services will provide “real-time routing and phone number data” services NetNumber stated enable companies to “streamline operations, reduce costs and combat fraud”.
The software business will operate a suite of services and assets employed by operator and government networks through an independent private company.
Steve Legge, who worked in various roles at NetNumber since 2013, will head up the data business, while group CEO and president Kevin Peters is to lead the software business.
“We are excited to unleash this next targeted phase of growth and innovation as a leading-edge platform-based solutions provider to our premier client set,” said Peters.
HDMI marketplace update: risks from unlicensed products, and HDMI 2.1a sales opportunities
It’s been over 20 years since the first HDMI Specification was introduced and there are always questions about the latest HDMI® trends. This is a quick update based on trending topics received from HDMI Licensing Administrator, Inc. (HDMI LA), the official agent of the HDMI Specifications, from Trudi Bordi, vice president of licensing, and Brad Bramy, vice president of marketing and operations.
Trudi Bordi, HDMI LA VP of licensing & Brad Bramy, HDMI LA VP of marketing
What are licensed HDMI products, and are unlicensed products the same as counterfeit HDMI products?
Trudi Bordi: Most importantly, manufacturers and resellers rely on doing business with licensed HDMI Adopters. A licensed product is produced by a manufacturer that is an official HDMI Adopter and has access to the current HDMI Specifications; and can claim compliance to the HDMI Specifications when their products are tested and certified at either an HDMI Authorized Test Center (ATC), or for HDMI 2.1a products, an HDMI Forum ATC.
Yes, unlicensed HDMI products are counterfeit and run the risk of being seized and a company is at risk of punitive actions.
Is the list of HDMI Adopters on the hdmi.org website the best way to check for licensed manufacturers?
Trudi Bordi: Adopters are proudly listed on the HDMI.org website so the industry knows where to find licensed manufacturers. Adopters can also show their HDMI Adopter Certificate which has a unique QR code, and the scan displays the HDMI.org website adopter listing for verification. You can also ask to see the ATC Certificate for the product. Now, not all manufacturers need to be HDMI Adopters, and so they won’t be on the list, but they still have to source from an adopter, and that can make verifying more complex. You just have to make sure your manufacturer is providing licensed HDMI products.
What are the risks, and what are the punitive actions that can happened to a company marketing unlicensed HDMI products?
Trudi Bordi: Our international compliance team is responsible for many product seizures. These seizures can involve trade show booths where unlicensed products are removed and detained, factory raids, and seizures by local customs officials. In Asia we also work with government entities to enforce on IP including issuing fines and penalties against infringing companies. In Taiwan, we also have the infringing company issue a public apology in the local newspapers which can lead to loss of business reputation.
Brad Bramy: Sometimes manufacturers don’t know they are sourcing unlicensed product until they find products they ordered are seized and are then unable to deliver products to their customers resulting in non-delivery penalties and even the loss of contracts. Retailers find themselves without inventory and lose sales and customers. Resellers should demand suppliers provide only licensed products, make it a requirement in their terms and conditions, and even ask to see validating paperwork.
There are so many economic uncertainties for consumers, what do you see as the opportunities manufacturers and resellers should consider for product planning?
Brad Bramy: In talking to resellers, they see that although consumers are concerned with rising costs, there are still opportunities to offer the newest features at very affordable prices, such as HDMI 2.1a supported features 4K@120Hz, Dynamic HDR, and immersive hi-res audio with Enhanced Audio Return Channel (eARC). And for many consumers, there is still demand for premium top-of-the-line models at higher prices that offer a broad range of advanced features.
Why are so many TV manufacturers promoting gaming features in their latest products?
Brad Bramy: The current HDMI 2.1a specification has helped motivate TV manufacturers to support advanced gaming features such as Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) as well as 4K@120Hz, giving consumers new options beyond gaming monitors. This also allows TV manufacturers and installers to expand their product lineup to the world-wide gaming market for the first time including hard-core gaming enthusiast, families, and even the new eSports venues.
And what is the latest from the HDMI Specification?
Brad Bramy: It was updated to HDMI 2.1a in February and introduced a new feature called Source-Based Tone Mapping or SBTM. Not all displays have the same HDR capability; some have different ranges of color and brightness levels than others. And sometimes, a source device needs to combine different types of content (HDR, SDR, dynamic HDR, graphics) together at the same time. SBTM enables the source to send a video signal that takes full advantage of a specific display’s HDR capability by adjusting its output to take better advantage of each display’s potential. SBTM adds an additional HDR capability to HDMI-enabled products, offering consumers additional high-quality viewing experiences.
- Editor’s Note: This is a sponsored content.
