By Jonathan Easton
Comscore has announced the launch of a single-source cross-platform measurement solution.
The launch of Comscore Everywhere will provide the industry with an alternative measurement solution to Nielsen, which itself has been the subject of intense scrutiny due to pressure from broadcasters like NBCUniversal.
Comscore Everywhere promises to be a “true single-source unified cross-platform measurement solution,” and provide “ a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence.”
A key feature of the solution is the creation of a common comparable ‘audience definition’ across media and screens which is powered by a singular dataset and methodology.
The company added that it will work closely with buy-side and sell-side partners to refine its methodology to combine television, CTV, digital and social media assets into one offering. The solution will continue to be developed throughout 2022.
Chief product officer, Comscore, David Algranati said: “Consumers don’t think in terms of linear versus streaming versus digital—they think of content. Measurement must reflect that reality, and with today’s launch, Comscore is the only measurement company with the experience, scale, technology, combined with unique big data assets, innovative methodologies, and best-in-class services to deliver on the future of cross-platform media measurement.”
CEO and executive vice chair, Comscore, Bill Livek said :“As the fragmentation of consumer media consumption habits accelerates, the need for a holistic audience intelligence platform is more urgent than ever. With the launch of Comscore Everywhere, we have taken the lead on providing the currency of the future.”
