By Jonathan Easton
TV shipments are expected to suffer a year-over-year decline of more than 12 per cent in the second half of 2021.
According to TrendForce, quarterly TV shipment for Q3 2021 reached 52.51 million units, representing an 8.3 per cent quarter-over-quarter increase but a 14.7 per cent year-over-year decrease.
The analyst said that demand for TVs has been constrained by the increase in worldwide vaccination rates, along with rising retail prices of TV sets.
Quarterly TV shipment for Q4 2021 is expected to reach 59.13 million units, representing a 12.6 per cent QoQ increase but a 10.3 per cent YoY decrease. TV shipment for H2 will therefore likely be among the lowest compared to shipment volumes for second halves of previous years historically.
The report goes on to note that OLED has become the favoured technology choice for TV brands which have faced a number of manufacturing-related challenges in 2021. OLED TV shipment for 2021 is expected to reach 6.8 million units, a 72.8 per cent YoY increase. This significant increase is largely due to the expanded production capacity of LGD’s production line in Guangzhou and narrowing difference in cost between LCD and OLED panels.
Brands will also focus on medium-sized and large-sized TVs, with the latter for the first time ever set to surpass 20 per cent market share.
