Premium Retail Outlet Rick Hart Teams Up With Top Digital Marketing Agency In Perth for Stunning Rebrand
By Julius Ewudo, Cyber Era NG ASEAN Region Representative
Iconic Western Australian retailer Rick Hart Outlet has unveiled a bold new brand identity designed to reposition the business from a clearance outlet to a premium destination for kitchen and laundry appliances.
With nearly 50 years of heritage, Rick Hart Outlet is part of The Hart Group, which also operates premium appliance retailer Hart & Co. The rebrand, developed in partnership with Perth digital marketing agency Distl, reflects the company’s ambition to grow its store network and strengthen its online presence.
Previously seen as a discount outlet, the business sought to emphasise its genuine differentiators – trusted advice, knowledgeable staff, a huge product range from leading brands, and competitive pricing.
“Our insight was simple: customers want more than a good deal, they want confidence,” said Senior Brand Strategist at Distl Kate Wright. “Rick Hart Outlet delivers both. That’s why we created the tagline: Best Advice. Better Deals.”
The rebrand introduces a bold logo suite and a new heart brandmark, honouring the Hart family name while symbolising the approachable, human service customers can expect. Designed by Katja Lambert, Senior Designer at Distl, the refreshed identity was described as “vibrant, youthful and modern” by the Hart family, who immediately embraced the chosen creative direction.
The new branding extends across all touchpoints – from store signage and point-of-sale to vehicle wraps, social media templates and advertising – reinforcing that Rick Hart Outlet is no ordinary clearance store.
“Rick Hart Outlet now has a brand identity that matches its ambitions,” added Senior Brand Account Manager at Distl Sarah Tobias. “It positions them for growth in a competitive market where everyone else looks the same.”
