Truecaller Cruises Past 100 Million Monthly Active Users In Middle East And Africa
By Oystein Bergmann, Bureau Chief, Scandinavia
The leading global platform for verifying contacts and blocking unwanted communications, Truecaller reached a significant milestone in August as the number of monthly active users (including both Android and iOS) crossed 100 million in the MEA-region, representing a 19 per cent growth y-o-y.
“With the Middle East and Africa experiencing significant growth in smartphone adoption and mobile data adoption, we’re really happy that we’re able to solve communication problems for individuals and businesses in that region. MEA, like India and many other markets, are mobile first markets with your mobile number being the primary identifier and Truecaller has always grown organically in such markets. We’re continuing to strengthen our organization and our partnerships in the region, because we believe that the MEA is poised for significant growth for many years ahead” said CEO, Truecaller Rishit Jhunjhunwala.
Some of the largest markets in MEA for Truecaller are Egypt, Nigeria, South Africa, Kenya, Algeria, Ghana, and Jordan. Typically, Truecaller is used on 20-45 per cent of connected smartphones in these markets.
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