Qualcomm Supports F1 Academy Entry As Senior Partner


By Godson Umejiego, Bureau Chief, The Americas

Qualcomm Technologies, Inc. is supporting elite women’s motorsport by becoming senior partner of the Mercedes-AMG F1 Academy entry, featuring the Snapdragon® brand.

Cyber Era NG understands that the relationship builds on the existing connection that Qualcomm Technologies enjoys as Official Partner of the Mercedes-AMG PETRONAS F1 Team which also features its Snapdragon brand.

Snapdragon processors can be found in more than 3 billion devices globally, powering premium products from famous brands across smartphones, next-generation PCs, extended reality glasses, gaming devices, wearables, and connected cars. The support of the team’s F1 Academy programme will highlight in particular Snapdragon X Elite processors which power the next-generation PCs.

The newly expanded sponsorship will see the Snapdragon brand feature proudly on the team’s F1 Academy car, overalls, and helmet of driver Doriane Pin, starting at the F1 Academy race at the Spanish Grand Prix in Barcelona that takes place this weekend (21-23 June).

Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team Richard Sanders commented: “It is wonderful to expand our relationship with Qualcomm Technologies, highlighting the Snapdragon brand. Our shared passion for technology and innovation has seen several exciting innovations take place already within our existing relationship. We also both passionately believe in the power of technology to enrich lives through purposeful innovation. Expanding our relationship to our F1 Academy programme creates a powerful platform to do this and I am excited to see what we can achieve together.”

Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated, Don McGuire,said: “We are excited to expand our relationship by joining as a senior partner of the team’s F1 Academy entry, and support the inclusion and development of female drivers, like Doriane Pin. As part of our expanded relationship, we will continue to highlight the groundbreaking experiences that only Snapdragon can deliver, including the next generation PCs featuring the Snapdragon X Elite platform.”

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