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Samsung’s Upgraded Primary LED Scoreboard “Catches” World Champion Astros In Action Opening Day

Executive Vice President of Visual Display Business at Samsung Electronics
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By Godson Umejiego, Bureau Chief, The Americas

An Academy Award winning animation studio, Pixar mastered the film in 4K theatrical HDR to exemplify its bright, sharp, rich and detailed imagery, extending beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors. Additionally, Pixar pairing its reach with Samsung’s visual technology expertise has resulted in the largest cinema LED presence of any brand in the theatrical space. Moviegoers can enjoy 4K HDR mastered “Elemental” exclusively on Onyx screens.

 “Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” said Senior Scientist at Pixar Dominic Glynn. “With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.”

Starting with “Elemental,” Pixar plans to continue mastering 4K HDR content for Samsung Onyx to ensure the film is viewed the way creators intended for the best possible viewer experience.

“With Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,” said Executive Vice President of Visual Display Business at Samsung Electronics Hoon Chung. “We will continue to actively expand partnerships in the movie industry based on our leading LED technology innovation that expresses accurate image quality and vivid colors not available anywhere else.”

Samsung Onyx can accommodate virtually any venue configuration while delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display combines 4K resolution, HDR picture quality and 300 nit peak brightness — nearly six times greater than standard projector technologies.

Starting with the world’s first cinema LED screen at Lotte Cinema World Tower, Seoul in July 2017, Samsung has now supplied Onyx screens to 120 movie theaters around the world.

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