DAZN Posts Record YouTube Views For Women’s Champions League Group Stages
By DTVE Reporter
DAZN recorded over 20 million views on its YouTube channel for the group stages of the UEFA Women’s Champions League football tournament, up significantly on the 14 million recorded last year.
Ahead of the start of the quarterfinals tomorrow, DAZN said that more eyes have been on the group stages than ever before.
The quarterfinals will see teams Barcelona FC, Olympique Lyonnais, FC Bayern Munchen, Paris Saint-Germain, Arsenal WFC, Chelsea, FC Women, AS Roma and VfL Wolfsburg compete.
DAZN with YouTube will continue to broadcast the knockout stages, available on DAZN, and for free on its UEFA Champions League YouTube channel.
Dazn now has two broadcast sponsors with EA joining adidas as a sponsor for the knockout stages, in a global multi-year partnership.
VP, Women’s Sports DAZN, Andrea Ekblad, said: “As we move into the knockout stages of this elite competition and continue the second year of Dazn’s broadcasting partnership, the audience growth has been impressive and the figures speak for themselves. The football on display is world-class, which is why we have committed so strongly in our investment of the sport and are dedicated to providing the best possible broadcast output, reach and delivery. We want to continue to drive as many global audiences as possible and are on a mission to be the home of women’s football. Our unwavering and continued support is shown through our top-tier global broadcast offerings: our agreements with Finetwork Liga F and Frauen Bundesliga as well as our DACH RISE channel and DAZN Victoria plan.”
UEFA’s Director of Marketing Guy-Laurent Epstein said: “UEFA is delighted to work together with our global partner Dazn to further grow the women’s game, by giving the UEFA Women’s Champions League high visibility through their free to air channels till the end of the season. All quarter-final fixtures will be played in each teams’ main stadium, and we can look forward to an amazing knock-out phase culminating in the final in Eindhoven on June 3rd. We are delighted to see that our joint investment to support Women’s football is successfully supporting the growth of audience figures ensuring new fans tuning in from around the globe.”