ITN Taps AWS For Live Cloud-based Content Production And Delivery
By Melissa Kasule
The news broadcaster behind ITV, Channel 4, and Channel 5, ITN, is transitioning its on-premises workflows into the cloud with Amazon Web Services (AWS) technologies to improve remote content production and delivery.
ITN aims to move its off-the-shelf media equipment off-premises and into a data center. The partnership with AWS also marks a step towards reducing ITN’s carbon footprint across productions and advance media workflows.
“As our equipment began showing signs of aging, we seized the opportunity to pivot and take advantage of the efficiency AWS, could offer. Now, that we’ve seen what’s possible, there’s no going back,” said ITN Cloud and software development manager Nick Moores.
He added, “reducing our physical footprint in London to ensure more sustainable operations is a priority, and with cloud computing, we can work toward that while also breaking free from traditional, expensive circuits that forge links between sites. With AWS, we can create an alternate, more cost-efficient path between sites with cloud computing.”
Moores’ team is also leveraging AWS and ITN’s GVM platform to uncover new technology integrations for remote and decentralized production applications, such as cloud-based transcoding and editing. This will enable ITN to produce low-latency, high-quality media using software which will help achieve better results for live event productions.
Using cloud-based infrastructure, ITN has already launched several solutions for clients, including one that allows third-party clients to monitor a feed and extensive network capacity creating a similar on-premises solution would have required. Utilising AWS Marketplace, ITN’s business to-business (B2B) division also delivered a maintenance-free 24/7 video delivery service within a single day.