By Stuart Thomson
US Hispanic media outfit Canela Media has launched Canela Kids, a stand-alone mobile app featuring over 3,000 hours of children’s programming in Spanish.
The app offers content from brands such as Cocomelon, Barbie, Hot Wheels, Garfield and The Air Bud franchise. The offering has seven channels of content with over 40 new titles from content providers including exclusive premieres, originals and co-productions such as Club Mundo Kids.
Also featured at launch will be the Canela Kids Dance Challenge where parents can submit videos of their children’s best dance moves – for kids aged 2-12 years – for a chance featured on the app.
The FAST line-up on the app includes flagship channel Canela Kids, Planeta De Aventuras, Zona De Acción, ¡Haz Clic!, Moonbug Kids, Mundo Pequeño for pre-schoolers and movie channel Cine Kids.
“Canela Kids was created with the aim to provide Latino parents with content in Spanish that is both entertaining and fun for their kids and at the same time, a vehicle to preserve their language and culture. As a Latina mother that is proud of our roots this project is very meaningful for my own family and it is my personal hope that Canela Kids will be equally meaningful for all Latino families who want to retain their language, learn more about our culture and have an impact in the future of building a more equitable USA,” said co-founder & CEO of Canela Media, Isabel Rafferty Zavala.
“We have carefully curated all the content available on the app to provide the best experience for children in Spanish and we are incredibly proud to launch the Canela Kids App with the advertising support of some major brands, including Mattel.”
Director of Canela Kids, Maggie Salas-Amaro said: “Canela Kids is perfect for families on the go, designed specifically for the modern, digital kid and Hispanic parents. We created the Canela Kids App to reflect today’s consumption habits for kids. We have done so with content that is authentic and relevant with timely storylines about friendships, fun ways to learn and embark on great adventures with the imagination.”