By Andy Fry
Xperi-owned TiVo and European TV manufacturer Vestel used CES to reveal that Vestel’s first ‘Powered by TiVo smart TVs are expected to ship in Spring 2023 featuring chipsets from MediaTek. The news is part of a multi-year, multi-country and multi-million-unit agreement between the two companies, signed last year.
When released, consumers in the UK, France, Germany, Italy, Spain and Turkey will be able to purchase the Powered by TiVo smart TVs under brands including Vestel, Daewoo, Regal, Hitachi, Telefunken and JVC. “At Xperi, we have built a platform that can deliver better viewer engagement with an unbiased, content-first user experience, where Live Hybrid TV and streaming services integrate in a personalised way that makes it easy to find, watch and enjoy content across siloed ecosystems,” said CEO, Xperi, Jon Kirchner , . “Unlike existing platforms, largely built around walled gardens, we enable TV OEMs to brand the experience, retain customer ownership and participate in CTV monetisation throughout the lifecycle of TV ownership.”
CEO, Vestel Turan Erdoğan added: “As the number of available video services continues to increase, content discovery remains a top pain point for consumers when searching across different video content services. We’re excited to partner with a company that shares our customer first values and to introduce our new line of Powered by TiVo smart TVs to provide consumers the experience they want.”
The TiVo OS will incorporate TiVo+, a free content network that provides consumers access to more than 160+ free channels and 100,000 hours’ worth of content. New additions include Stingray, which is adding 26 channels to the TiVo+ network. “Stingray is very pleased to be a launch partner with TiVo and Vestel,” said chief revenue officer David Purdy. “The user experience makes our premium music and lifestyle content more accessible to our viewers. Discovery has never been simpler, and recommendations put the right content in front of the right audience. In a world of increased streaming services, TiVo delivers content in a personal way to consumers so the experience is about what they like and what they will discover next.”