By Stuart Thomson
Digital content specialist Ninetnine has launched live linear entertainment TV channel Helwa TV on Arabsat, the leading satellite services provider for the Arab world.
The channel will be available free-to-air on satellite TV via BADR-6, which reaches 550 million people in the Middle East and North Africa.
Operated by Ninetnine and co-owned by BluTV, Helwa TV, which launched in March 2022, broadcasts premium Turkish series and North African TV shows that have proved successful on European cable networks and on Dish Network’s OTT service, Sling TV in the US where Ninetnine operates 10 premium linear North African channels. Its backers cliam that Helwa TV is one of the most watched Arabic channels on major TV platforms.
Arabsat CEO Alhamedi Alanezi said: ‘’Following Arabsat new strategy expanding our cooperation with key partners, we succeeded in creating an ecosystem of international media partners that allows us to build strong ties with our clients. Ninetnine’s innovative media distribution approach aligns with our vision and strategy. This partnership is the first brick of more projects to be announced in 2023.”
Ninetnine co-founders Samir Zehani and Adel Hamla said: “This is an incredible opportunity for people across MENA to have free access to Helwa TV and to enjoy a range of premium shows and local content that has been entertaining the Arab and North African diasporas living in Europe and North America,” explains “We’re delighted to announce this latest expansion of our media services and to partner with a leader like Arabsat to monetize our content differently.”