United Fintech Hires Raj Rathor As Head Of Sales, EMEA For OMS/PMS Provider Athena


By Rick Steves

United Fintech has appointed Raj Rathor as Head of Sales, EMEA, for subsidiary Athena Systems, a fintech that developed a highly versatile front to back system which is underpinned by a native OMS/PMS, Athena Spark.

Athena Systems provides support for investment managers but also prime brokers with complete front office and back-office functionality to ensure their trading and portfolio management operations are handled as efficiently as possible.

This translates to a state-of the-art technology stack which is flexible and an integrated platform that includes portfolio analytics, risk (Monte Carlo, historical or parametric), P&L, compliance, order management & full fund/partnership while providing unparalleled security, control, and on the fly API integration.

United Fintech acquires and scales innovative fintech companies in the buy-side and capital markets space, providing banks, hedge funds, asset managers, and brokers with a single point of access to solutions that accelerate their transition to the digital world.

In addition to Athena Systems, United Fintech’s platform includes NetDania, TTMzero and FairXchange, all with solutions designed to drive automation, save money, and deliver efficiency within the markets.

Raj Rathor joins United Fintech because of fresh nature of its approach

Raj Rathor joins United Fintech from Enfusion, where he was Vice President of Sales, and his experience in Order & Execution Management Systems will be invaluable in his new role.

The new hire for the sales team has 10 years’ experience in the financial technology sector, which includes product management roles and pre-sales engineering roles at buy-side vendor SimCorp. Before that he began his career as an OTC execution broker at ICAP covering bonds and swaps.

Partner and Head of Sales, United Fintech Tom Robinson said, “United Fintech’s mission in transforming the way that financial institutions can accelerate access to fintechs is enabling us to attract the very best sales people from within the industry. We are delighted to welcome Raj to our experienced sales team as we continue to gain traction with our ambitious plans.”

Raj Rathor said, “I wanted to join United Fintech because of the fresh nature of its approach in solving complex problems around operating models within the investment management community. Athena can really push the status quo within the space in being a cloud native, open ended, true full front to back solution for buy-side firms.”

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