By Jonathan Easton
Adtech firm TripleLift has announced the appointment of James Evans as its chief privacy officer and vice president of legal.
Evans joins with more than 15 years of experience in media and advertising, most recently at Yahoo where he served as associate general counsel on its global privacy team. He also held a number of roles at Yahoo through its iterations as Verizon Media, Oath and AOL including senior counsel and head of data policy.
At TripleLift, Evans will be responsible for ensuring that the company centres privacy in its global technology platforms. To achieve this, he will work with the company’s cross-functional teams to ensure the company’s products and processes continue to meet global privacy requirements.
He will also lead a team of attorneys that support TripleLift’s go-to-market product and commercial initiatives.
Evans reports to Kama Ostoya, general counsel, who said: “TripleLift’s growing global footprint and fast expanding portfolio of privacy-centric solutions requires a top-notch legal mind to navigate the privacy regulations in the industry on a global scale. James lives and breathes this space and understands not only the legal implications for our company, but those of our clients and partners as well. He is the perfect fit for this role and we are thrilled to have him on board.”
Of his new role, Evans said: “I have been familiar with TripleLift and its excellent reputation in the market for a number of years, and I am delighted to join this exceptionally talented team at an exciting time in the company’s growth. I’m looking forward to helping drive the global business forward with privacy at its core.”