By Jonathan Easton
Singaporean pay TV operator StarHub has announced the launch of its new set-top box with integrated soundbar.
The TV+ Pro box runs the latest Operator Tier version of Android TV 11, supports Dolby Atmos and Doby Vision and is preloaded with popular streaming apps such as Disney+, Netflix and Viu. This is on top of the StarHub TV+ offering which costs S$14.90 per month.
The soundbar boasts audio tuning by Bang & Olufsen, which the company said will provide consumers with “rich and authentic sounds matched with stunning images that effortlessly converts living spaces into enchanting home cinemas.”
VP of Home Product, StarHub, Yann Courqueux said: “We are thrilled to deliver the best TV experience to StarHub customers with TV+ Pro, working with partners such as Dolby and Bang & Olusfen, for their renowned video and audio technologies. Offering unmatched immersion, TV+ Pro enables customers to enjoy their favourite content such as Premier League games on a whole-new level, soaking in the thrilling atmosphere of live matches without stepping out the door.”
Senior regional director, Japan and Emerging Markets, Dolby Laboratories, Ashim Mathur said: “We are excited to be working with StarHub on the TV+ Pro set-top box. Powered by Dolby Atmos, StarHub TV+ Pro doubles as a soundbar, allowing consumers to enjoy the latest shows and movies in Dolby Atmos. Equipped with Dolby Vision, consumers’ entertainment comes alive with ultra-vivid colours and incredible brightness and contrast when paired with a Dolby Vision-enabled TV. The combined Dolby Atmos and Dolby Vision experience in StarHub TV+ Pro will allow StarHub subscribers to experience their favourite content as the creators originally intended. With a large and constantly growing library of movie titles available, alongside live content, consumers in Singapore can instantly access them in Dolby Vision and Dolby Atmos through StarHub TV+ Pro.”
VP, Brand Partnering & Licensing, Bang & Olufsen Duncan McCue said: “StarHub TV+ Pro has been expertly tuned by our sound engineers. Furthermore, we have worked closely with StarHub’s suppliers to develop the audio architecture of the StarHub TV+ Pro. The result is a product that delivers a beautiful acoustic experience, enabling users to make the most of their favourite content.”