By Jonathan Easton
Data analytics company ThinkAnalytics has announced the appointment of Greg Riker as its chief revenue officer.
The exec will be charged with leading US business development, sales, and customer success teams for the Think360 viewer engagement platform along with ThinkAdvertising
Riker joins with more than 20 years of experience in senior sales leadership roles and C-level customer relationship management in the media and entertainment space. Most recently he led business development and sales, Americas, at Comcast for the Metrological business. Prior to Metrological’s acquisition by Comcast, he served as SVP at the company and also spent 10 years at ARRIS.
Riker reports to ThinkAnalytics chairman Eddie Young, who said: “Greg brings exceptional expertise about how streaming providers and pay-TV operators need to adapt to meet fast-changing consumer needs in today’s competitive marketplace. With impressive experience that hits the hot areas such as engagement, content aggregation, and contextual advertising, Greg will provide value add to our customers and team from day one.”
Greg Riker, CRO at ThinkAnalytics, said: “ThinkAnalytics has a pedigree second to none when it comes to anticipating customers’ evolving needs and delivering exceptional results in the market. The company understands that offering a search function is no longer enough and, instead, operators need an ever-evolving combination of behavioural insights, automation, AI, and contextual advertising solutions to optimise viewer engagement. I look forward to joining the talented team and helping more media and video service providers on their journey to tackle subscriber monetization, engagement, and churn with Think360.”