A brokerage-agnostic tech and business service platform for agents, PLACE has announced hiring CTO Emiliano Delucia and CMO Abby Powell, according to a press release.
The company says both hires have extensive backgrounds in technology product placement and B2C marketing strategy, respectively, and will play a crucial role in scaling its platform and suite of real estate products.
These appointments follow PLACE’s recent US$100 million Series A round led by Goldman Sachs at the end of 2021, which saw its value cross US$1 billion and granted the startup unicorn status. The company also received GeekWire’s 2022 Deal of Year Funding Award earlier this month, as a result of that funding.
Prior to joining PLACE, Delucia most recently served as Executive VP and Head of Technology and Engineering at Red Ventures, where he led technology for its Financial Services Division. The company says the CTO also has over 20 years of experience scaling software applications for both startups and legacy corporations, including Halliburton.
“I joined PLACE for the unique opportunity to help shape the future of technology for the only all-in-one real estate technology and business services platform,” Delucia said. “It’s exciting to help real estate professionals run more profitable and efficient businesses while also significantly impacting how consumers buy, sell, and own homes.”
Powell joins from Keurig Dr. Pepper, where the CMO led marketing efforts and strategic initiatives for the company’s beverage portfolio. She also previously served as VP of Marketing for Reckitt and held executive positions at PepsiCo.
The company says Powell’s marketing experience will enable the company to grow its top-producing partner roster and drive new brand initiatives to attract “both agents and consumers searching for simplified real estate solutions.”
“I was immediately attracted to PLACE because of its distinctive role in the market and the true value provided to both the real estate agent and the consumer,” said Powell. “I look forward to telling the PLACE brand story and am excited to join such a talented team that is building tools and technology to simplify homeownership.”
In other recent proptech news, HomeLister announced raising a US$10 million Series A for its fixed agent-cost home selling platform. Knox Financial also announced raising US$50 million in funding and expanding its loan product suite.