The global modern card issuing platform, Marqeta (MQ), has announced a significant expansion of its credit platform with a new, intuitive dashboard and over 40 new credit APIs that enable customers to design, test, and launch differentiated credit card experiences. Marqeta’s credit platform provides customers with greater flexibility and control than legacy credit solutions, with customers also having the option to leverage First National Bank of Omaha (FNBO)’s leading programme management and banking capabilities alongside these new features.
Demand for credit cards has continued to grow as consumer spending habits that evolved during the pandemic have increasingly cemented, yet the technology behind credit cards largely hasn’t kept pace. Over a quarter of US consumers applied for a new credit card in the 12 months prior to October 2021—up from 15.7 per cent in October 2020, according to New York Fed data. The increased demand for credit cards creates more opportunities for businesses to set themselves apart from the competition and offer enticing rewards to meet unique consumer needs, maintaining existing customer bases and attracting new ones.
“Launching credit card programmes has historically been time-consuming and inflexible, especially for large banks, requiring months of manual configuration before development could even begin. And once cards were in the market, it was often extremely difficult to make any changes to rewards or the customer experience once development was complete,” said Chief Technology Officer, Marqeta, Randy Kern. “We’ve brought the power of modern card issuing to the credit card market to bring much needed innovation and give our customers increased agility to respond to rapidly changing consumer demands. With these new features offered with FNBO, our customers have a much more intuitive experience and can leverage APIs to design compelling card programmes with personalized rewards, digital-first experiences, and fast onboarding. In addition, when consumer preferences change, these card programs can be seamlessly updated to meet users’ new expectations.”
With these new credit capabilities, fintechs, brands and banks can integrate directly to Marqeta’s APIs and leverage its dashboard and workflows to design and embed a native credit card experience. Key features include:
Intuitive dashboard experience: A groundbreaking ‘no code’ workflow will enable customers to configure key parameters of their card such as APRs, rewards, and fees, with built-in approval and compliance checks, allowing businesses to launch cards more quickly and with more control than with legacy solutions.
Flexible rewards engine: Marqeta’s rewards tools allow customers to expand beyond the traditional cash back rewards that are common in the market today. Customers can mix and match rewards based on merchant category spend and various cardholder behaviors, like on-time payments. This allows them to implement new rewards options in real-time, creating more opportunities for increased spend. For example, customers can reward users by investing into a crypto or investing account on their own platform or for making an on-time payment to encourage healthy financial habits.
Streamlined authorization with gateway Just-in-Time (JIT) funding: Marqeta’s credit platform also now comes with its industry-leading gateway JIT feature, allowing businesses to participate in the authorization of credit transactions. This unlocks unique spend use cases such as declining recurring subscription spend, converting purchases to installment loans, or extending additional credit beyond a user’s current credit limit.
Instant decisioning: Customers can now provide their users an instant credit decision via Marqeta’s API connection to FNBO’s decisioning engine.
“FNBO has been a pioneer in the credit card landscape for decades, and by partnering with Marqeta, we continue to modernize our offering to go after new markets and support new brands that are on the forefront of financial services innovation,” said SVP, Innovation & Disruption for FNBO, Marc Butterfield. “We’re proud to work with Marqeta to help bring customizable and flexible credit card products that can set a new standard for what a credit card can be, and look forward to unlocking even more potential with our industry-leading program management capabilities through continued partnership with Marqeta.”