CONSUMER HORIZON

Airtel Xstream At 2 Million Subs

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By Jonathan Easton

Indian pay TV operator Bharti Airtel has announced that its Airtel Xstream platform now has 2 million paid subscribers.

Launched in February, Airtel Xstream Premium, aggregates content from 15 Indian and global video OTT players within one app. At launch, customers will get access to over 10,500 movies, shows and live channels from: SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TV on Airtel Xstream Premium.

The platform is also available in a more restricted version for mobile, with Airtel claiming Xstream to be India’s fastest growing OTT aggregator platform.

Airtel is looking to achieve 20 million subscribers, and is consistently increasing the number of content partners.

The operator said viewers are spending an average of 150 minutes per day watching content on Xtstream, while SonyLiv, Hungama, Eros Now and Lionsgate play are the most searched for content partners on the platform.

CEO of Airtel Digital, Adarsh Nair said: “Airtel Xstream is an idea whose time has come. It is a unique product that brings together the best content across India and the world under a single subscription in one app, at the most competitive price possible.

“Our accelerated growth is due to our ability to meet the needs of the Indian consumer for great regional content. We will be doubling down on our regional strategy with our existing partners and will continue to onboard new partners with stellar regional content catalogues.”

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