By Stuart Thomson
Orange Romania will on Monday complete the integration of the former Telekom Romania’s fixed-line business, bringing both mobile and fixed line services under the Orange brand, and will launch a new converged offering. Orange will also bring together the pair’s sports TV offerings.
Orange completed its acquisition of a 54 per cent controlling stake in the fixed line operations of the former Telekom Romania Communications, now renamed Orange Romania Communications, On March 28, all of the fixed line products and services that fell under the former fixed line operator will have been transitioned to the Orange brand.
Over the last six months, half of Orange Romania Communications’ customers with mobile services, associated to fixed-mobile subscriptions, have started to be gradually transferred to the Orange Romania mobile network.
Orange will now launch a new nationwide converged offer which it says is the first package in Romania that includes fibre connectivity with speeds of up to 1.8 Gbps, a Wi-Fi 6 router, mobile services on the Orange network and TV with a variety of content including Orange Sport channels, and HBO & HBO Max options included for 12 months.
On the TV front, the Orange and Orange Romania Communications TV grids will soon include Orange 1, 2, 3 and 4 sports channels, bringing the UEFA Champions League, League 1, League 2 and Romanian Cup, La Liga and Serie A, NBA basketball (NBA), EHF Champions League European Cup handball, Six Nations rugby and Formula 1 to customers’ smart TV, phone or tablet.
Deputy CEO, in charge of Orange in Europe, Mari-Noëlle Jégo-Laveissière said: “Orange Romania and Orange Romania Communications have made a tremendous job to reach these new milestones. As we have shown regularly over the past few years, convergence is the key to our growth across Europe. Today, our ambition is becoming reality. Orange has now grown in Romania into an infrastructure-based convergent operator across B2C, B2B and ICT markets, playing a key role in achieving our ambitions in Europe.”
CEO of Orange Romania, Liudmila Climoc said: “On 30 September 2021, when we embarked on this new journey together, Orange and Orange Romania Communications, we set out to offer our clients the same top experience and a joint portfolio of services. Today, six months after the transaction, we mark several steps in achieving our ambition to be the first choice for converged services in Romania. For residential customers, we launch our first single offer of fixed-mobile services, and we become a much stronger player in the local B2B market. All these achievements are the result of the efforts made by the two teams to align complementary processes and infrastructures for the customers’ benefit. We are looking forward to consolidating our joint projects, so we can enjoy everything that Orange embodies.”