By Jonathan Easton
Combat sports streaming platform FITE has announced a partnership with Dooya Media to launch its first FAST channel.
FITE will use Dooya’s FASTCast process to provide cable-quality distribution and monetization to traditional cable operators as well as OTT platforms and connected televisions.
The new FAST channel FITE 24/7 will be available at launch on LG Marketplace, Local Now, RAD!, Sports.TV, Viva Live TV, Select TV, Zingo, Giniko USA, Glewed, KlowdTV, and TeleUp.
In addition, the channel will come to Dooya’s 40+ OTT platform partners, including all the majors – The Roku Channel, Samsung, Tubi TV, Pluto TV, Redbox, PLEX, Vix and Univision’s PrendeTV – as well as leading AVOD OTT scheduled streaming channel platforms such as XUMO, LG, and numerous SVOD players.
FITE 24/7 will carry programming including press conferences, weigh-ins, and preliminary matches associated with PPV events including Triller Fight Club and Triad Combat.
FITE’s VP of distribution, Louis Lewow said: “We have the greatest fans in the world. This new channel with Dooya is our way of bringing more people into the FITE family by showing them what we have to offer – and at the same time showing our content is monetizable in linear formats and creating an even bigger audience for the amazing content our partner promoters and athletes produce every week.”
Dooya CEO John T. Wells said: “FITE’s content is timely and thrilling, and it carries with it a ferociously engaged fan base. These elements are a winning combination in OTT, where we can be nimble in programming and advertising, responding quickly to trends in viewers’ interest and in the marketplace overall. We’re extremely excited to jump in the ring with FITE.”