By Susan Ashworth
Celebrating the second largest radiothon fundraiser in its history, Baltimore station WWMX(FM) and its parent company Audacy raised more than US$1.3 million to benefit the Johns Hopkins Children’s Center in Baltimore.
Held Feb. 24–25, the event marked the 33rd time that the station has hosted the annual Mix 106.5 radiothon. The radiothon is a part of Audacy Serves, the company’s social impact platform that is designed to raise awareness of social issues of issues like mental health and anti-bullying; veterans and service members; children’s health; the environment; civic education; and diversity, equity and inclusion.
“Mix 106.5 has been a long-time champion for families and kids in Maryland and year after year, we are excited that the radiothon supports the vital, life-saving mission of Johns Hopkins Children’s Center,” said senior vice president and market manager for Audacy Baltimore, Tracy Brandys. “With the uncertainty in our world in the weeks leading up to the radiothon, we weren’t sure what to expect, but Maryland residents came through again.”
“Radiothon is such an important event for everyone at the Children’s Center,” said co-director and pediatrician-in-chief at the Children’s Center, Margaret Moon, M.D., M.P.H.,. “We are incredibly thankful for all of the generous support from this event, as well as to Mix 106.5 and our volunteers and staff members who work tirelessly to make this event such a success every year.”
This year’s radiothon was the second biggest radiothon event since the program began in 1989, said Tom Cook, brand manager for Mix 106.5. The station’s on-air personalities shared stories of inspiration from families and kids treated at Johns Hopkins. Sponsors who contributed to the radiothon’s success included Chick-fil-A, Johns Hopkins Federal Credit Union, Weis Markets, Rite Aid Healthy Futures, Wawa, Carroll Fuel Services and Royal Farms.
Since its inception in 1989, the radiothon has raised more than US$25 million for the Children’s Center.
