Viaplay Launches In The Netherlands


By Stuart Thomson

Nordic Entertainment (NENT Group) streamer Viaplay has launched in the Netherlands today offering a combination of premium live sports, Viaplay Originals, Hollywood films and series, and kids content.

The Viaplay Dutch service comprises a single package with an introductory price of €9.99(US$11.09) per month, ahead of a price hike in August to a regular rate of €13.99 per month.

The service is available through distribution partners KPN, VodafoneZiggo, T-Mobile Netherlands and Delta Fiber, and as a direct subscription. The launch takes Viaplay’s footprint to 11 countries, with at least five further markets to follow by the end of 2023.

Highlights of Viaplay’s offering in the Netherlands include

Formula 1 motorsports, with Premier League football to follow from August 2022. Reigning Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have agreed a multi-year partnership that will see the Dutch driver feature in exclusive content for Viaplay viewers.

Viaplay Originals Love Me, The Box, Honour, Threesome, the Canneseries winner Partisan and the upcoming MGM co-production Billy the Kid’, will feature on the service. Viaplay has named Dutch forthcoming Something Stupid and The Guilty as its first Dutch scripted Viaplay Originals.

Entrepreneurship format Dragons’ Den will be Viaplay’s first non-scripted production in the Netherlands.

Premium US streaming service Starzplay, NBCUniversal’s all-reality streamer hayu and the documentary streaming service Curiosity Stream are all included in a Viaplay subscription at no extra cost.

NENT Group President and CEO, Anders Jensen said: “We are happy that viewers in the Netherlands can now experience Viaplay for themselves. We have acquired fantastic sports rights, secured great content, established key partnerships and signed up the best talents. Viaplay is here to play a positive long-term role, and to help shape the Dutch streaming market and creative scene for many years to come. There’s so much we want to contribute and achieve in the Netherlands – and today is just the start.”

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