By Jonathan Easton
Newly launched short-form sports content platform Buzzer has announced its first major broadcast agreement with DAZN.
The US deal will see Buzzer market and distribute live moments from boxing events covered by DAZN, with the aim to reach a younger generation of fans.
DAZN content will be available on Buzzer in the US for purchase instantaneously, giving fight fans the ability to buy only those moments they want to watch.
Buzzer’s mobile platform launched in October 2021, and provides users with access to personalised content recommendations. Users have the ability to access live action through a micropayment or by authenticating their existing subscriptions to watch the moment for free.
Its partners include NBA League Pass, WNBA League Pass, PGA TOUR, the NHL, FanDuel and now DAZN.
Founder and CEO of Buzzer, Bo Han said: “This partnership with DAZN represents how Buzzer has modelled our business to be partner-centric and complementary, helping to improve discoverability of aggregated content to drive cross-sport engagement, net new audiences and revenue.
“The sport of boxing is uniquely suited for a platform like Buzzer, given the round-to-round format and how quickly momentum can shift, creating real-time marketing opportunities of these fleeting live moments. We’re thrilled to expand our live offerings and partner with DAZN to bring boxing content to new, mobile-first fans and further demonstrate how our platform can complement not only distribution partners, but all industry players.”
SVP of subscriptions marketing for DAZN Group, Robert Stecklow said: “DAZN connects fans to the sports they love, their way – anytime, anywhere, on any device – and this included more than 27,000 events streamed in 2021 alone. We share a similar fan-first vision and mission as Buzzer, and are thrilled to team up with them as their first-ever multi-sport streaming partner. DAZN’s boxing schedule this year is bigger than ever, and Buzzer’s innovative short-form access model will provide existing and new fight fans alike yet another way to access the boxing content they want, their way.”