By Jonathan Easton
TV maker Hisense has announced a partnership with white-labelled Smart TV and OTT ecosystem provider NetRange.
The deal will see NetRange provide content for the new range of Hisense TVs powered by VIDAA OS. NetRange will provide a wide variety of apps via its Smart TV portal, including local language content for Europe, LATAM, South East Asia and the CIS markets.
This relationship will complement the direct relationships that Hisense has with Tier 1 app providers, the company said.
VP of Product at VIDAA, Rajin Persaud said: “NetRange has been an invaluable partner to us in ensuring that we have Smart TV apps for all the key markets of our exciting new VIDAA OS-powered TVs. We have relationships with Tier-1 app providers, but alone these apps aren’t enough to satisfy all consumers all of the time. NetRange is a one-stop-content-shop that ensures we can satisfy consumers in all our key markets and provides a quick and professional integration process which enables us to lower our software investment.”
VP of Web Platform Business Unit, Access Co., Ltd, Shinji Hoshino Shinji Hoshino said: “For a TV manufacturer, providing the best Smart TV content experiences that meet each regional need as well as making cutting-edge TV sets is a real challenge,” says. “The NetRange Smart TV portal combined with Hisense’s direct relationships with Tier-1 app developers, ensures that the new VIDAA OS powered Hisense TVs provide great Smart TV experiences in all its target markets.”