CONSUMER HORIZON

Indian Pay TV Market Takes A Dip

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By Jonathan Easton

The Indian pay TV market lost almost a million subscribers in the third quarter of 2021.

According to new statistics published by the Telecom Regulatory Authority of India (TRAI), the DTH sector ended Q3 with a total active subscriber base of around 68.89 million. This was down from 69.86 million at the end of Q2 2021, and down from 70.70 million year-over-year.

The Indian DTH market peaked in Q1 2019, when it had a total of 72.44 million subscribers.

The market is dominated by four pay DTH services operating in the country. Tata Sky is by far the largest, with 33.34 per cent of the market. It is followed by Bharti Telemedia with 26.11 per cent of the market, Dish TV India with 22.65 per cent and Sun Direct TV with 17.91 per cent.

The report goes on to note that India has achieved 100 per cent digitization of Cable TV network, making it “the only large country where 100 per cent digital cable has been achieved through mandatory regulations.”

As on 30th September 2021, there are 1,745 (includes 2 provisional registered) MSOs registered with MIB. Further, as per the data reported by MSOs and HITS operators, there are 12 MSOs & 1 HITS operator who have a subscriber base of greater than one million.

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