By Jonathan Easton
Streaming company Cinedigm has announced a new deal with VOD analytics and optimisation firm Looper Insights.
Cinedigm is the first company to utilise Looper Insights’ latest release Vizibility which ensures compliance and optimisation of sales revenue for titles across their full digital release lifecycle from EST/VOD to now include SVOD and AVOD platforms.
This is an extension of a partnership that was first announced earlier this year, with Cinedigm utilising Looper Insights tech to automate its storefront checks across major global and local OTT platforms in the US.
Chief Technology & Product Officer at Cinedigm, Tony Huidor said: “Looper Insights’ platform has saved Cinedigm significant time and resources by automating a very time-consuming, manual process. This allows the company to function more efficiently, especially when releasing a large volume of digital titles each week. Looper Insights’ technology fits in with our goal to utilize machine-based automation across our entire digital supply chain in order to scale our digital and OTT business faster.”
CEO of Looper Insights Lucas Bertrand said: “We love working with clients like Cinedigm who are at the forefront of building out new VOD distribution across the product lifecycle. The importance of this new addition for SVOD and AVOD tracking to our Vizibility solution can’t be underestimated as we can now provide data on the entire lifecycle of any content owner’s IP. It’s a solution that streamers and studios have been requesting and it is great to be able to deliver this unique solution to our industry.”